Research portfolio

Questions investigated.
Evidence communicated.

Selected quantitative studies across technology, regulation, finance, and human decision-making.

03 studies
01Master’s Thesis
Consumer Behavior & International Marketing
Experimental and control Chinese tea packages used to test symbolic country-of-origin cuesConsumer Cultural Cache conceptual frameworkViolin plot comparing perceived product quality across packaging conditionsThree perspectives · One study

Strategic Use of Symbolic Country of Origin Cues to Enhance Consumer Acceptance of Foreign Products: Evidence from Chinese Tea Packaging

Experimental consumer research investigating whether symbolic country-of-origin cues—specifically Chinese language characters on product packaging—influence consumers’ perceived product quality and purchase intention. The research also examines perceived product quality as a mediating mechanism and consumer ethnocentrism and sustainability concern as moderating factors. It further introduces the Consumer Cultural Cache (CCC) Framework to explain how culturally embedded knowledge and associations can shape consumer responses to symbolic marketing cues.

151 tea consumers living in GermanyQualtrics · & · R
Consumer BehaviorInternational MarketingCountry-of-Origin EffectsSymbolic COO Cues
View research summary Read PDF 101 pages
02Research Project
AI Regulation & Human-AI Interaction
AI chatbot interface displaying an EU AI Act disclosure bannerConceptual framework linking EU AI Act disclosure, perceived risk, trust in AI, and adoption intentionViolin plot comparing perceived risk for control and EU AI Act disclosure groupsThree perspectives · One study

Does AI Regulation Increase Public Trust? Risk Perception under the EU AI Act

Experimental research investigating how EU AI Act disclosure influences perceived risk, trust in AI systems, and adoption intention among Generation Z users. The study examines whether regulatory transparency strengthens public confidence in AI or instead acts as a risk signal that increases perceived risk and reduces trust.

30 Generation Z participantsQualtrics · R
EU AI ActAI RegulationTrust in AIPerceived Risk
View research summary Read PDF 40 pages
03Bachelor’s Thesis
Finance & Investor Behavior
Conceptual framework connecting awareness, income, and internet access to undergraduate stock-market participationCharts showing stock ownership and broker registration among participantsProbit regression results for broker registrationThree perspectives · One study

The Determinants of Stock Market Participation of Undergraduates

Quantitative research investigating the factors influencing undergraduate participation in the Colombo Stock Exchange, focusing on stock-market awareness, income, and access to the internet as determinants of investment participation.

100 undergraduate participantsQuestionnaire · & · STATA
Stock Market ParticipationInvestor BehaviorFinancial LiteracyInvestment Decisions
View research summary Read PDF 44 pages

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